My Opportunities and Career Interests

Although all paths lead to finance, it is no secret that i am interested in Advertising. I plan to explore the advertising world. Now that I have information from interviewees, information from big companies and information from my "Management for the Myspace Generation" Class, it is time to gather my own personal information based on my experiences. I plan to go out there and look for a job in the advertising field. I will have to start out as an intern, but a summer part-time job in an advertising firm would be ideal. All of the information that I gathered from all the sources in thie project should definately help me out. Wish me luck!

Changes occuring in Online Advertising

The Advertising industry has changed so much within that past few years. The most effective form of advertising was once on paper and on billboards. It is now on the net. Online advertising is growing in popularity for many businesses who choose promote their products and services on the internet. With so much of the world's population looking to the internet for news and information, it is no wonder that businesses are choosing to advertise online. It is cost effective and allows businesses a way to give more information to both current and potential customers than most traditional forms of advertising publications.
Potential customers can find what they are looking for through searching keywords, categories, and browsing. Businesses can now interact with their visitors and make promoting their goods and services an enjoyable experience for potential customers. Businesses can also use the internet to keep in touch with customers through newsletters, chat, and promotions on their websites.
There are many changes occuring in Online Advertising. Online advertising technology advances are being made everyday that enhance what visitors would like to see. One very amazing and recent change in online advertising is taking place in social networks. Online advertising websites are feeding these advertisements to social websites based on the interests that they are listing under their profiles. For example, if you have "movies" or "music" listed as a personal interest, you have probably seen more movie and music ads than any other type of ad. Interesting ...
Technology is changing the online advertising world. Sounds and effects are now being used to enhance ads. Pop-ups have become so irritating that no matter how attractive or appealing the ad may be, it wont receive attention. Besides, everyone has a pop-up blocker! There are now ads that change the background of the page you are viewing. Amazing!
On the flipside, online advertisers will now be able to choose when their ads would be displayed on the net. Thanks to digital advertising, it is becoming easier for online advertising companies to meet their customers' needs.
The internet is really changing advertising. Once you type "sore heel" on google, not only go you get information on what a sore heel is, how you cure it, how it is created but you also get ads that lead you to where you can purchase medicine and everything needed to cure a sore heel. Pre-internet, you would have had to depend on a doctor.

Feedback from Interviewees

Although I came into this project with an optimistic point of view, I did not actually think that I was going to be able to acquire quick responses from most of my interviewees. Coming into this project knowing that the key companies that I was trying to focus on in Online Adversising were Google and Yahoo, I was trying to be optimistic but I doubted that I will get in touch with anyone at these companies. I turned to LinkedIn and tried not to bother Professor O'Donnell with introductions since I knew he would be getting enough of those from about 20 other classmates. This is where having 11 other contacts becomes useful. Although my introductions to 6 out of the 8 attempted went through, only one person get back to me. I must say, I was a bit shocked that I actually received feedback from this person at Google but I really hoped to hear from everyone else. Since I did not hear back from most of the people that I contacted in the beginning, I went for those in smaller advertising companies. That worked out wonderfully. I actually received an extra response; I emailed six people and received four responses. Amazing!